IRIE CHOW

Digital Design & Art Director based in Toronto. Working worldwide.

Irie has over a decade of experience working at design and creative agencies.

Her approach involves blending storytelling, design thinking, creative solutions, and curiosity to create engaging visual aesthetics, brand identities, and dynamic digital experiences that solve business problems, add value to clients, and really impact their brands.

Clients include Nike, Diageo, Lay's, BMW, MINI, NISSAN, Infiniti, City National Bank, AT&T, DTV, QuickBooks, 1800 contacts and more.

CORE SERVICES

BRANDING

CREATIVE DIRECTION

ART DIRECTION

DIGITAL & WEB DESIGN

PRODUCT DESIGN

VISUAL DESIGN

CV available upon request.

BIRCHALL & TAYLOR

ART DIRECTION, BRAND IDENTITY, WEB DESIGN, UX/UI

Birchall and Taylor were formed in 2017, focusing on creating extraordinary high-quality handcrafted wristwatches. Every watch is exceptionally finished in their Toronto workshop, utilizing some of the most intricate traditional finishing techniques. This obsessive level of detail throughout their work from design to final execution ensures that their discerning customers can be confident they are investing in true craftsmanship.

Birchall & Taylor's main goal was to create a website that communicates the value of calibre craftsmanship and the products. They were looking for a solution that can drive social follows and sales, yet they prefer to stay away from corporate E-commerce experiences.

Our approach was utilized visual and interactive experience to tell the story and showcase the beauty of behind the scene, to transformed the brand digitally. The goal was to build a customer journey that thrive, entice users, build up excitement as they explored each Birchall & Taylor’s product, give customers a reason to engage with the brand on a deeper level.

The result was a bold and simple structured website reimagined as a digital showroom that is easy to navigate, the strong visual hierarchy keeps users clicking and scrolling through the key pages. From a brand perspective, this experience says, artisan watchmakers over corporate E-commerce.

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