IRIE CHOW


Irie Chow is a Canadian independent design and art director based in Berlin. She is the co-founder of SHIO INC. and works with clients worldwide.

With over a decade of experience in design and creative agencies, Irie blends storytelling, design thinking, and deep curiosity to craft distinctive brand identities, visual systems, and digital experiences. Her work is rooted in clarity, aesthetic sensitivity, and strategic thinking — creating meaningful impact and long-term value for brands.

Her client list includes Nike, Diageo, Lay’s, BMW, MINI, Nissan, Infiniti, AT&T, QuickBooks, and more.



CORE SERVICES
 BRANDING
 CREATIVE DIRECTION
 ART DIRECTION
 DIGITAL & WEB DESIGN
 PRODUCT DESIGN  
 VISUAL DESIGN 


CV available upon request.



info@iriechow.com 





©Irie Chow 2025



BIRCHALL & TAYLOR

  • ART DIRECTION, BRAND IDENTITY, WEB DESIGN, UX/UI


Birchall and Taylor was formed in 2017. They focus on creating extraordinary, high-quality handcrafted wristwatches. Every watch is exceptionally finished in their Toronto workshop, utilizing some of the most intricate traditional finishing techniques. This obsessive level of detail throughout their work, from design to final execution, ensures that their discerning customers can be confident they are investing in true craftsmanship.

Birchall & Taylor's main goal was to create a website communicating the value of calibre craftsmanship and its products. They were looking for a solution to drive social followers and sales, yet they preferred to avoid corporate E-commerce experiences.

Our approach utilized visual and interactive experiences to tell the story and showcase the beauty behind the scenes to transform the brand digitally. The goal was to build a customer journey that thrives, entices users, builds up excitement as they explore each Birchall & Taylor product, and gives customers a reason to engage with the brand on a deeper level.

The result was a bold, straightforward, structured website reimagined as a digital showroom that is easy to navigate, with a strong visual hierarchy that keeps users clicking and scrolling through the key pages. From a brand perspective, this experience says artisan watchmakers over corporate E-commerce.


(The project was done with HARLEY OLIVER.)


 
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