Irie Chow has shifted shape.
A new chapter, same voice.


A decade shaping identity, art direction, and digital experiences, for brands from Nike and Diageo to BMW, MINI, Nissan, Lay’s, AT&T, and more. Now folds into SHIO —  the studio I co-founded to explore identity, digital design, and the experiential worlds in between. 



ENTER SHIO

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