Digital Design & Art Director based in Toronto. Working worldwide.
Irie has over a decade of experience working at design and creative agencies.
Her approach involves blending storytelling, design thinking, creative solutions, and curiosity to create engaging visual aesthetics, brand identities, and dynamic digital experiences that solve business problems, add value to clients, and really impact their brands.
Clients include Nike, Diageo, Lay's, BMW, MINI, NISSAN, Infiniti, City National Bank, AT&T, DTV, QuickBooks, 1800 contacts and more.
CV available upon request.
©Irie Chow 2024
FATHER’S DAY W. DIAGEO
CREATIVE STRATEGY, ART DIRECTION
I work closely with the strategy team and the project's creative director. Using a shopper-centric approach, we define an E2E digital commerce strategy and validate a best-in-class digital experience that transforms how Diageo delivers omnichannel occasion-led campaigns across the D2C and B2C ecosystem. We also demonstrate how it scales agnostically across markets and operationally.
The outcome of our work was a successful proof of concept that focused on a Father's Day event across various retailers. This experience was not only well-received but also validated through rigorous user testing, further bolstering our confidence in the proposed strategy.