Digital Design & Art Director based in Toronto. Working worldwide.
Irie has over a decade of experience working at design and creative agencies.
Her approach involves blending storytelling, design thinking, creative solutions, and curiosity to create engaging visual aesthetics, brand identities, and dynamic digital experiences that solve business problems, add value to clients, and really impact their brands.
Clients include Nike, Diageo, Lay's, BMW, MINI, NISSAN, Infiniti, City National Bank, AT&T, DTV, QuickBooks, 1800 contacts and more.
CV available upon request.
©Irie Chow 2025
MALTS
ART DIRECTION, BRAND IDENTITY, INTERFACE DESIGN
We introduced a new typography system that translates personality and a touch of luxury within the geometric shape. Our updated colour palette, a tribute to the rich Scottish heritage, moves beyond traditional category colours. It embraces richer, more opulent tones, each carefully selected to evoke a sense of luxury, modernity, and a warm connection to our shared cultural roots, welcoming our audience to a new experience.
While the individual brands often contribute to the assets used on Malts.com, the heart of our creative process lies in Malts Studio (Flavour, Culture, History). Here, we have the unique opportunity to create bespoke assets and content, fostering the Malts community and guiding users on their journey of discovery.
Through design and storytelling, the result is an enhanced purchase experience that captures people, personalities, moments, and passion.
(The project was done with CRITICAL MASS.)