IRIE CHOW

Irie Chow is a Canadian independent design and art director based in Berlin. She is the co-founder of SHIO INC. and works with clients worldwide.

With over a decade of experience in design and creative agencies, Irie blends storytelling, design thinking, and deep curiosity to craft distinctive brand identities, visual systems, and digital experiences. Her work is rooted in clarity, aesthetic sensitivity, and strategic thinking — creating meaningful impact and long-term value for brands.

Her client list includes Nike, Diageo, Lay’s, BMW, MINI, Nissan, Infiniti, AT&T, QuickBooks, and more.

CORE SERVICES

BRANDING

CREATIVE DIRECTION

ART DIRECTION

DIGITAL & WEB DESIGN

PRODUCT DESIGN

VISUAL DESIGN

CV available upon request.

NAMU NAMI

ART DIRECTION, CAMPAIGN PHOTOSHOOTS

Namu Nami is a Toronto-based jewelry studio that specializes in handcrafted goods. I led the art direction for the core collection campaign. I collaborated with the Namu Nami team and photographer Calope to shoot a series of imagery that celebrates the beauty of raw, unfiltered, and imperfection, echoing the brand ethos and the core collection.

‍

Photographer: Calope

Art Director: Irie Chow

Make-up Artist: Brittany Sinclair

Back to Featured