IRIE CHOW


Irie Chow is a Canadian independent design and art director based in Berlin. She is the co-founder of SHIO INC. and works with clients worldwide.

With over a decade of experience in design and creative agencies, Irie blends storytelling, design thinking, and deep curiosity to craft distinctive brand identities, visual systems, and digital experiences. Her work is rooted in clarity, aesthetic sensitivity, and strategic thinking — creating meaningful impact and long-term value for brands.

Her client list includes Nike, Diageo, Lay’s, BMW, MINI, Nissan, Infiniti, AT&T, QuickBooks, and more.



CORE SERVICES
 BRANDING
 CREATIVE DIRECTION
 ART DIRECTION
 DIGITAL & WEB DESIGN
 PRODUCT DESIGN  
 VISUAL DESIGN 


CV available upon request.



info@iriechow.com 





©Irie Chow 2025



TALISKER

  • DIGITAL REBRAND, WEB DESIGN


Talisker is one of the best-selling brands on the Malts site. The ask was to refresh the look and feel of Talikser’s digital space.

The design principles for this project are based on our inspiration from Skye, from the moments that bring people together to the heritage and craft that the landscape instills into its liquid.

Our mission was to paint a picture of what rugged luxury means for Talisker, elevate design, and craft the full story through visual languages in the online experience.


(The project was done with CRITICAL MASS.)




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