IRIE CHOW

Digital Design & Art Director based in Toronto. Working worldwide.

Irie has over a decade of experience working at design and creative agencies.

Her approach involves blending storytelling, design thinking, creative solutions, and curiosity to create engaging visual aesthetics, brand identities, and dynamic digital experiences that solve business problems, add value to clients, and really impact their brands.

Clients include Nike, Diageo, Lay's, BMW, MINI, NISSAN, Infiniti, City National Bank, AT&T, DTV, QuickBooks, 1800 contacts and more.

CORE SERVICES

BRANDING

CREATIVE DIRECTION

ART DIRECTION

DIGITAL & WEB DESIGN

PRODUCT DESIGN

VISUAL DESIGN

CV available upon request.

THE BAR

ART DIRECTION, BRAND IDENTITY, WEB DESIGN

The Bar provides a wide selection of fine whiskies, award-winning gins and other world-class spirits sold in the UK and USA. The brand's manifesto is curated to elevate everyday moments into memorable experiences. Tasked with embodying their intriguing, succinct and finesse ethos, we crafted a brand identity that echoes this story.

We introduced natural tones to the colour palette and incorporated the elements into the page layout so the content throughout the site could ultimately be the hero, echoing the spirit of memorable experiences and each special moment. The new typography system combines contemporary geometric and organic shapes, creating a uniquely refined font infused with personality and a hint of premium, luxurious touch.

Overall, the art direction is focused on capturing the raw essence of daily moments. When you begin to savour every day, every gathering, every gift, every toast, the details become significant. Whether it's a graceful pour, a hearty splash, or an effortless dash, every element contributes to the overall experience, making each moment special and unique.

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"Memories aren't made. They are mixed." - The Bar.

(The project was done with CRITICAL MASS.)

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